About us

In cases of Sudden Cardiac Arrest, time is a crucial factor as immediate response can dramatically increase chance of survival and outcomes among victims. As bystanders are usually the first to encounter a cardiac arrest victim, worldwide efforts are invested in educating and training the general population for early response and initiation of quality CPR.

Despite the efforts, there is a gap between the number of people who can perform CPR and those who actually perform it in cases of cardiac emergency. In fact, 70% of Americans who encountered a cardiac emergency stated that they felt helpless to act.

In Medical Feedback Technologies, we focus on the first stages of the “survival chain” by introducing BEATY to the general population. BEATY was developed to help bystanders and people without medical knowledge, as they are the first to react, in performing CPR. The feedback provided by the device allows real time adjustments of the applied force during chest compressions, to the recommended force that will effectively compress the victim’s heart and provide sufficient blood flow to the brain and other vital organs. This will increase the chances of survival and outcomes of the victims, as well as the sense of capability among rescuers.

Introducing a medical device to the general population and not to people who are well trained made us think differently. We defined several crucial elements to follow during the entire process:

Simplicity

As medical emergencies are very stressful, even simple tasks such as turning ON a device may be challenging.

Dimensions

The device should be within reach as even the most advanced device will be irrelevant if not reachable.

Design

Medical devices don’t have to look intimidating- an innovative and sleek design will make people want to carry it in sight.

Price

 Affordable as a few cups of coffee.

We believe that by creating an “effective” bystander community and strengthening the first links of the “survival chain” more lives can be saved each day.